England Players Star In New Playing Campaign
ECB has unveiled a new campaign, featuring Ben Stokes, Heather Knight, Jimmy Anderson, and Joel Harris, alongside young players from a state school cricket program in Lancashire.
The campaign, highlighted by our hero film, is designed to inspire children across the country to play cricket—anywhere, anytime.
Whether in gardens, schools, traditional clubs, or inner-city hubs, ECB wants to make cricket accessible to all. With millions invested—more than ever before—and with Government support, ECB is committed to reaching even more children in the coming years, fostering a lifelong love for the game. 🏏